{"title":"HOO5IER Collection","description":"","products":[{"product_id":"hoo5ier-redefined-quarter-zip","title":"\"THE ORIGIN INITIATIVE\" Quarter-Zip","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\"The Origin Initiative\" Quarter-Zip \u003cmeta charset=\"utf-8\"\u003eis constructed as a foundational piece — not a statement garment. \u003cmeta charset=\"utf-8\"\u003eBuilt from 450 GSM heavyweight fleece (85% cotton, 15% polyester), it fits oversized, great for allowing your \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ebody to create an insulating barrier. I\u003c\/span\u003et’s designed for early spring layering, and long wear. Structured, dense, and intentionally simple, this piece prioritizes feel, durability, and restraint over seasonal trends. \u003cmeta charset=\"utf-8\"\u003eAs we evolve beyond clothing, this quarter-zip functions as a uniform — a marker of entry into the movement rather than its final expression.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDISCLAIMER\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"68\"\u003eWhat you’re seeing now is the foundation — stripped back on purpose.\u003c\/p\u003e\n\u003cp data-start=\"70\" data-end=\"159\"\u003eThis release keeps things clean and direct. It sets the tone without overcomplicating it.\u003c\/p\u003e\n\u003cp data-start=\"161\" data-end=\"318\"\u003eAs the brand evolves, the focus will shift toward construction and detail. Less reliance on graphics. More emphasis on how a piece is built and how it feels.\u003c\/p\u003e\n\u003cp data-start=\"320\" data-end=\"373\"\u003eNo over the top branding.\u003cbr data-start=\"342\" data-end=\"345\"\u003eNo surface-level statements.\u003c\/p\u003e\n\u003cp data-start=\"375\" data-end=\"477\"\u003eThe identity will live in the cut, the weight, the finishes, the small decisions most people overlook.\u003c\/p\u003e\n\u003cp data-start=\"479\" data-end=\"551\"\u003eThe logo won’t need to be loud.\u003cbr data-start=\"510\" data-end=\"513\"\u003eIt will exist in the structure itself.\u003c\/p\u003e\n\u003cp data-start=\"553\" data-end=\"603\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThis is the starting chapter — not the final form.\u003c\/p\u003e","brand":"HOO5IER.COM","offers":[{"title":"S","offer_id":45768154546365,"sku":null,"price":74.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":45768154579133,"sku":null,"price":74.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":45768154611901,"sku":null,"price":74.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":45768154644669,"sku":null,"price":74.99,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":45768154677437,"sku":null,"price":74.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/5720\/7485\/files\/LONGETIMEVIDEOWHITEBG.gif?v=1765001584"},{"product_id":"hoo5ier-redefined-sweatpants","title":"\"THE ORIGIN INITIATIVE\" SWEATPANTS","description":"\u003cp data-end=\"1394\" data-start=\"1111\"\u003eConstructed from\u003cstrong\u003e \u003c\/strong\u003e450 GSM heavyweight fleece (85% cotton, 15% polyester), \"The Origin Initiative\" sweatpants are designed for spring, cool mornings, late nights, and everyday movement. The weight provides structure without stiffness — made to hold its shape while remaining comfortable through repeated wear. They fit more oversize, especially around the waist.\u003c\/p\u003e\n\u003cp data-end=\"1394\" data-start=\"1111\"\u003eThis piece isn’t meant to stand out on its own. It’s meant to anchor the system.\u003c\/p\u003e\n\u003cp data-end=\"1394\" data-start=\"1111\"\u003eAs we evolve beyond clothing, these sweatpants represent consistency — a base layer that supports the larger vision without demanding attention.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDISCLAIMER\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-end=\"59\" data-start=\"0\"\u003eThis release represents the starting point of the movement.\u003c\/p\u003e\n\u003cp data-end=\"181\" data-start=\"61\"\u003eThe design is intentionally simple. It’s not about heavy graphics or oversized logos — it’s about laying the foundation.\u003c\/p\u003e\n\u003cp data-end=\"304\" data-start=\"183\"\u003eFuture pieces will shift toward more considered construction and technical detail. Less surface branding. More substance.\u003c\/p\u003e\n\u003cp data-end=\"345\" data-start=\"306\"\u003eNo loud prints.\u003cbr data-end=\"324\" data-start=\"321\"\u003eNo logo-first design.\u003c\/p\u003e\n\u003cp data-end=\"461\" data-start=\"347\"\u003eOver time, every element — the fit, the proportions, the materials, the structure — will carry meaning on its own.\u003c\/p\u003e","brand":"HOO5IER.COM","offers":[{"title":"XL","offer_id":45768217133245,"sku":null,"price":64.99,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":45768217166013,"sku":null,"price":64.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":45768217198781,"sku":null,"price":64.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":45768217231549,"sku":null,"price":64.99,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":45768217264317,"sku":null,"price":64.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/5720\/7485\/files\/Pants_GIF_e94d16f5-b85f-4521-9424-810ec13a51cc.gif?v=1763193166"}],"url":"https:\/\/hoo5ier.com\/collections\/hoo5ier-collection.oembed","provider":"HOO5IER","version":"1.0","type":"link"}