{"product_id":"hoo5ier-redefined-quarter-zip","title":"\"THE ORIGIN INITIATIVE\" Quarter-Zip","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\"The Origin Initiative\" Quarter-Zip \u003cmeta charset=\"utf-8\"\u003eis constructed as a foundational piece — not a statement garment. \u003cmeta charset=\"utf-8\"\u003eBuilt from 450 GSM heavyweight fleece (85% cotton, 15% polyester), it fits oversized, great for allowing your \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ebody to create an insulating barrier. I\u003c\/span\u003et’s designed for early spring layering, and long wear. Structured, dense, and intentionally simple, this piece prioritizes feel, durability, and restraint over seasonal trends. \u003cmeta charset=\"utf-8\"\u003eAs we evolve beyond clothing, this quarter-zip functions as a uniform — a marker of entry into the movement rather than its final expression.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDISCLAIMER\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"68\"\u003eWhat you’re seeing now is the foundation — stripped back on purpose.\u003c\/p\u003e\n\u003cp data-start=\"70\" data-end=\"159\"\u003eThis release keeps things clean and direct. It sets the tone without overcomplicating it.\u003c\/p\u003e\n\u003cp data-start=\"161\" data-end=\"318\"\u003eAs the brand evolves, the focus will shift toward construction and detail. Less reliance on graphics. More emphasis on how a piece is built and how it feels.\u003c\/p\u003e\n\u003cp data-start=\"320\" data-end=\"373\"\u003eNo over the top branding.\u003cbr data-start=\"342\" data-end=\"345\"\u003eNo surface-level statements.\u003c\/p\u003e\n\u003cp data-start=\"375\" data-end=\"477\"\u003eThe identity will live in the cut, the weight, the finishes, the small decisions most people overlook.\u003c\/p\u003e\n\u003cp data-start=\"479\" data-end=\"551\"\u003eThe logo won’t need to be loud.\u003cbr data-start=\"510\" data-end=\"513\"\u003eIt will exist in the structure itself.\u003c\/p\u003e\n\u003cp data-start=\"553\" data-end=\"603\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThis is the starting chapter — not the final form.\u003c\/p\u003e","brand":"HOO5IER.COM","offers":[{"title":"S","offer_id":45768154546365,"sku":null,"price":74.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":45768154579133,"sku":null,"price":74.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":45768154611901,"sku":null,"price":74.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":45768154644669,"sku":null,"price":74.99,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":45768154677437,"sku":null,"price":74.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/5720\/7485\/files\/LONGETIMEVIDEOWHITEBG.gif?v=1765001584","url":"https:\/\/hoo5ier.com\/products\/hoo5ier-redefined-quarter-zip","provider":"HOO5IER","version":"1.0","type":"link"}